Orkut & The Brazilian Invasion

(Questo articolo in “Italiano”)

Orkut is a social networking service which is run by Google and named after its creator, an employee of Google – Orkut Büyükkökten (don’t ask). The service, which started in 2004, states that it was designed to help users meet new friends and maintain existing relationships. Orkut is similar to other social networking sites, except that it is the most visited website in Brazil. The initial target market for Orkut was the United States, but the majority of its users are in Brazil. In fact, as of May 2008, 43.9% of the traffic comes from Brazil, followed by India with 38.8%.

The reason behind the high numbers of Brazilians on Orkut? The Brazilian Internet Phenomenon. It’s a term used to describe the massive adoption by Brazilians of an Internet service exceeding the number of members of the original nationality of the service. A possible reason for this is shown on a recently an IBOPE/NetRatings study that revealed that they overtook the U.S. in terms of time surfing on the internet and, today, are the people who spend the most time on the internet.

Other services which reflect this phenomenon also?

MSN Messenger

And its being seen with IRC, Blogger, Gmail & Skype too…so if you are looking for Brazilians online, now you know where to find them.

One thought on “Orkut & The Brazilian Invasion

  1. Pingback: The Trajectory of Orkut « Eyes On Brazil

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