‘Coffee Police’ fight fraud in Brazil

“GUARAJUBA, Brazil – Brazil’s coffee industry is engaged in a tireless battle against rogue roasters who cut corners and costs by bulking up their products with corn, soy or even wood, the ABIC industry association says. The tainted products have not been known to cause health problems in the consumers who drink them, usually unknowingly, but the industry takes a hard line against the fraudulent practice to protect the beverage’s image.

The joint initiative known as the Seal of Purity is run by the Brazilian Coffee Industry Association (ABIC) and involves laboratory testing of coffee picked at random from supermarket shelves. The seal was launched 20 years ago. “The most common thing is to find wood from the (coffee) tree and shells from the beans but you can also find corn or caramel, which is much cheaper than coffee,” said Almir Jose da Silva, ABIC’s chairman.” – Source (more here)


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