The story behind Mercado Livre

On TechCrunch yesterday, a story popped up on the history beind Mercado Libre (or Livre, in Brazil) by writer Sarah Lacy (who was headed to Brazil back in August but things went south, figuratively, and she didn’t end up going). Although the article deals with Argentina mostly, it gives a good run-down, with Mercado Livre as an example, of the ups and downs of a successful tech company in South America.

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