Lorenzo Bustani, a young Brazilian marketing executive, explains how he’s advising Nike and other giant American brands that want a foothold in Brazil ahead of the Olympics. The bottom line? They need to make an impact on the community before they can make an impact on the consumer. As part of “The Real Brazil” special series, he gives Bloomberg’s Trish Regan a tour of a Rio skatepark built by Nike – but with no trace of the company’s logo.
Stratfor explains Brazil’s geographic challenge to consolidate control over its vast territory and connect its regions more efficiently.
Brazil has officially inaugurated its new national stadium in the capital, Brasilia.President Dilma Rousseff took to the pitch in what is Brazil’s most expensive stadium, having cost more than $750m to build.With the Confederations Cup less than a month away and the World Cup little more than a year away, Brazil has rushed to complete 12 new stadiums in the country.
Trish Regan investigates Brazil’s immense oil reserves, and explains how General Electric is developing new technology in an attempt to extract it from beneath the ocean floor.
Famous for its churches, the historic city of Ouro Preto, in Minas Gerais, turned into a track for the best of downhill mountainbike riders in South America. 18-year-old Lucas Borba won the Red Bull Desafio das Cruzes.
Trish Regan reports on how a cheap, bland (but oddly refreshing) Rio beach drink has broken into the American market, and set off a brand war between beverage giants Coke and Pepsi.