The Ribbon of Bonfim – Souvenir of Salvador

The Fita do Bonfim (Ribbon of Bonfim) which is also known as the fitinha do Bonfim (little ribbon…) is a typical souvenir and amulet from Salvador, Bahia.



The original ribbon was created in 1809, having disappeared by the beginning of the 1950’s. Originally known as the ‘medida do Bonfim’ (measure of Bonfim), its name is owed to the fact that the exact measurements of 47 cm long, the length of the right arm of the statue of Jesus Christ, ‘Senhor do Bonfim’, situated on the high-altar of Bahia’s most famous church. The image was sculpted in Setúbal, in Portugal in the 23rd century. The ‘medida’ was made of silk, with the design and the name of the embroidered saint and complimented with golden or silver tint. It was worn around the neck like a necklace, where saints and medallions were hung, working as a type of currency: upon making good on a promise, the faithful carried a photo or a small sculpture of beeswax representing the part of the body which was cured with the help of the saint. As a souvenir, these ribbons would be acquired, symbolizing the church itself.

No one knows when the transition occurred from the old style ribbon to the new one (worn around the wrist), although the new ribbon was popularized by the street vendors of Salvador around the 1960’s, when it was also adopted by the Bahian hippies as part of their style of dressing.


Sold in diverse colors, the Fita do Senhor do Bonfim possesses a side that few actually know: each color symbolizes an Orixá (or deity of the Yoruba religion). Dark green is for the deity Oxossi, light blue for Iemanjá, yellow for Oxum…Whichever the color, the ribbon holds a symbolic, aesthetic and spiritual representation typical of the Afro-Brazilian culture. Practically speaking, the colors represent various positive words (such as blue for prosperity).


The famous fitas have been used by Brazilian designers locally and nationally in many different ways. Aside from their fashion statement, the user must have three knots tied and if the ribbon falls off naturally, the wishes will be granted. According to

“Multiple chances for a miracle, or chances for multiple miracles, are obtained as the wearer makes a wish each time one of three knots are tied to secure the fita around the wrist.

No wish will be granted unless the cloth is permitted to wear until it disintegrates naturally, and falls from the wrist of its accord. If you remove or cut the ribbon yourself the wishes will not—never?—come true and invites bad luck and misfortune upon you.

If you plan to stay the course and leave the ribbon on, it’s a serious commitment. The typical fita is rumored to fall off after a handful of months, but I’ve read stories of ribbons staying intact for anywhere from six months to two years after they were tied!

There was one Internet source found that said you must never purchase your own ribbons, but only accept them as gifts. Additionally, some sites mention a third party should tie the knots for you, as you make your wishes.”

My personal favorite use of the fita motif is on the canga…


Endossa – Retail Collective in SP


Interesting concept that a store called Endossa out of São Paulo is playing/working with. Apparently, its a retail store with a bunch of cubbies and small spaces and every four weeks, the products are swapped out for other small-time designers and entrepreneurs to have their chance to showcase their work. Its basically a consignment store minus the commission off the products they sell. You as the designer, set the price and decide what will be sold there while the store provides you with the physical space and the access to the customers plus an online accompaniment of your remaining stock and sales.


Think thats cool? There’s more! You’re probably wondering how Endossa makes money. Well, the spaces are rented per month for anywhere from R$100-R$350 so basically you as the designer want to sell more than you are paying for renting the space. If you come up short over three consecutive months, it acts like a popular vote and you are restricted from selling the fourth month in an effort to make way for new products.  

For everything from more info on how it works to where its located, try their FAQ (in PT).

Abadá – Colorful Shirts vs. Colorless Pants

Abadá is an African word, from Yorubá, brought to Bahia by Arabic-speaking Africans. It is a type of white bedtime dress used by the Muslims that came to Brazil as slaves.

Abadá is also the name of the pants worn by capoeiristas (players of capoeira). It is probable that this form of dress that served for prayers was also found suitable for capoeira circles. There is a legend that speaks of capoeiristas using white as a form of demonstrating their abilities: the best players would be those that maintained their abadás in impecible condition after the fight.

Yet another use is seen going back to the Carnival of 1993, when a Carnival designer launched a new type of dress to substitute the old costume sheets. In homage to a capoeira master and friend called Mestre Sena, the designer baptized the new ‘costume’ as abadá. This new name caught on and spread rapidly through Brazil aiding in the popularization of the term. Some dictionaries merely cite one of the terms while others cite both.

For Carnival


For Capoeira