Brazil’s Beverly Hills – Jurerê Int’l

Looks like Beverly Hills but beachside (unfortunately, the video won’t embed).

Floripa – The Go-to Spot

Over at Expat Brazil, theres a post on a NYT article about why Floripa (Florianopolis) is the place to be. The article it links to goes into the club scene mainly and while somewhat telling, I do hope Floripa has more to offer than chic places and cool people.

One of the places mentioned is Praia Cafe de la Musique, which if I’m not mistaken is located in Jurere Internacional (the Beverly Hills of Floripa). Last time I was in São Paulo, I visited the SP version of this club in or near Os Jardins. Not a bad looking place but a little foo-foo (or is it fee-fee?) for my taste. 

In the near future, I’m hoping to feature Floripa a little more (assuming I find the right kind of information). For now, there are a few things I do know about it. Floripa is the second most visited Brazilian location after Rio, it has 30-odd beaches, plenty of european-looking people and apparently an excess of Argentines during the summer months. 

florianopolis

Surf’s Up in Floripa

I’ve never learned how to surf, nor skateboard or anything of the sort, but I do love being in the water, near the sea, sun and sand. There’s a certain admiration I have for those that do surf the big waves and if I had to guess, its probably analogous to riding a motorcycle (which I have done a lot of).

The Low Down

Here’s some info on Florianopolis (or Floripa, as those in the know call it) and it’s surfing culture.

The economy of Florianópolis is heavily based on tourism. The city has 42 pristine beaches and is a center of surfing activity. VEJA magazine, a Brazilian publication, named Florianopolis “the best place to live in Brazil.” As a result of this publicity, Florianopolis is growing as a second home destination for many Paulistas, Argentines, North Americans and Europeans.

Most of the population lives on the island’s northern half. The southern half is more isolated and less developed. Many small commercial fishermen populate the island. Although originally settled by the Portuguese (from the Azores), the city has a strong German and Italian influence, like the rest of the state.

The island is generally considered to be blessed with the best and most consistent waves in Brazil, and in early November of each year hosts what is currently South America’s only ASP (Association of Surfing Professionals) World Championship Tour professional surfing competition. Brazil has played host to many an ASP tour event over the past 30 years. Former contest sites include Rio de Janeiro, Barra de Tijuca and Saquarema, but the past four years have seen the tour set up shop in Florianopolis. Falling towards the end of the tour, the past few years have seen several ASP world champions crowned in Brazil. In 2004 it was Andy Irons, and in 2005 it was Kelly Slater (who had his 2006 ASP World Title already stitched up by Brazil).

Surfing Vacation

NEXUS is a Florianopolis surfing vacation company whos site I recently ran across and I must say, its very well done. Seems like they know what they’re doing and have experienced people throughout their company, not to mention they are in one of the most awesome spots in the world for surfing.

If they have a Surfing for Dummies course, I’m sure to be signing-up next time I’m there!

http://www.nexussurf.com/

“Having chosen Florianopolis as its home base, Nexus is able to offer not only world-class surfing with tons of variety and incredible consistency, but also dining, nightlife and extreme sports options to rival those found anywhere else in the world, all in a backdrop of breathtaking natural beauty and exotic Brazilian culture. Thus the concept of the Brazil Surf Experience™, which is designed not only to be the ultimate surf vacation, but in addition the chance to experience the many wonders that Florianopolis and Brazilian culture have to offer.”