FT launches BrazilConfidential

It seems the mini-magazine/insert Brazil Preview that was launched last year in the US now has competition (in terms of inserts on Brazil) from the other side of the pond. The Financial Times, of all people, has created BrazilConfidential. The two magazines, however, differentiate in content and business model (the FT insert is subscription-based).

“Brazil Confidential is a new, premium subscription service from the Financial Times: a fortnightly digital report and accompanying website offering exclusive analysis and insights into one of the world’s most exciting emerging markets. Edited in London, Brazil Confidential brings together analysis and research from an extensive network of journalists, academics and other correspondents and sources.”

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US Magazines on Brazil

Introducing ‘Brazil Preview’

Brazil Preview, a new monthly insert in the Miami Herald is something we need more of in the US. I can think of a few examples of newspapers and mini magazines that are aimed at the Brazilian community in the US and those that are interested in Brazil, but more often than not, they only reach Brazilian markets and their customers. It’s nice to see that with Brazil Preview, it is going out to half of a million readers every month just by teaming up with the Miami Herald.

“Brazil Preview is the first insert/supplement in English—exclusively devoted to interests in Brazil—to circulate in a major U.S. newspaper. Brazil Preview covers it all, everything from business and trade to travel and tourism to fashion and recreation. Complete coverage on the largest country in South America can be found the first Friday of each month inside The Miami Herald, the award-winning South Florida newspaper that circulates throughout Latin America.”

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Brazil Preview

Brazil takes off – The Economist

The Economist came out with a 14-page (here) report on Brazil and here’s the cover with Christ as a rocket.

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“WHEN, back in 2003, economists at Goldman Sachs bracketed Brazil with Russia, India and China as the economies that would come to dominate the world, there was much sniping about the B in the BRIC acronym. Brazil? A country with a growth rate as skimpy as its swimsuits, prey to any financial crisis that was around, a place of chronic political instability, whose infinite capacity to squander its obvious potential was as legendary as its talent for football and carnivals, did not seem to belong with those emerging titans.

Now that scepticism looks misplaced. China may be leading the world economy out of recession but Brazil is also on a roll. It did not avoid the downturn, but was among the last in and the first out. Its economy is growing again at an annualised rate of 5%. It should pick up more speed over the next few years as big new deep-sea oilfields come on stream, and as Asian countries still hunger for food and minerals from Brazil’s vast and bountiful land. Forecasts vary, but sometime in the decade after 2014—rather sooner than Goldman Sachs envisaged—Brazil is likely to become the world’s fifth-largest economy, overtaking Britain and France. By 2025 São Paulo will be its fifth-wealthiest city, according to PwC, a consultancy.” – Economist (a little more here)